DESIGNERS SHOULD CARE ABOUT MESSAGING AND STRATEGY JUST AS MUCH AS IDENTITY.
alexjimenezdesign.substack.com
Do you know the three legs of a brand tripod? Every designer should know the answer if they want to be an asset to their companies. The three legs are Identity, Messaging, and Strategy. This is a fast introduction to each, why they matter and how they are misunderstood. Knowing them in and out is the key to being more than just a designer. It's how you start to be a Brand Steward.
DESIGNERS SHOULD CARE ABOUT MESSAGING AND STRATEGY JUST AS MUCH AS IDENTITY.
DESIGNERS SHOULD CARE ABOUT MESSAGING AND…
DESIGNERS SHOULD CARE ABOUT MESSAGING AND STRATEGY JUST AS MUCH AS IDENTITY.
Do you know the three legs of a brand tripod? Every designer should know the answer if they want to be an asset to their companies. The three legs are Identity, Messaging, and Strategy. This is a fast introduction to each, why they matter and how they are misunderstood. Knowing them in and out is the key to being more than just a designer. It's how you start to be a Brand Steward.